1. Title: The title is erroneous.

He soon franchised the concept with such titles as:

He's the writer of the best-selling ghost survival guides, um... with such titles as "10 Haunted Hotels,"

Its pink cover was emblazoned with a golden title:

Harry saw that the title was in runes; he had never learned to read them.

Speaking of all these questions, crimes, the environment, little girls, I now recall, though it always interested me, a certain article of yours: 'On Crime'...or whatever it was, I don't remember the title, I've forgotten.

While she was bringing a person on or off the stage, she glanced at the slip of paper in his hand and whispered the names of the next performers and the title of the act to him as she went by.)

And out fell—a book. Harry just had time to register its handsome green cover, emblazoned with the golden title The Monster Book of Monsters, before it flipped onto its edge and scuttled sideways along the bed like some weird crab. “Uh oh,” Harry muttered. The book toppled off the bed with a loud clunk and shuffled rapidly across the room.

After the students understood that I can’t just easily go over somewhere and give a talk to the physics club, I said, “Let’s cook up a dull-sounding title and a dull-sounding professor’s name, and then only the kids who are really interested in physics will bother to come, and those are the ones we want, OK?